Through this metric, it is possible to know the relationship between the number of users who visited the site and the number of users who actually converted and, in this way, accurately measure the result of our strategies. If you want to know other ways to optimize your conversions, you can also read: Advertising in Google Ads vs Facebook Ads. Usually, advertising in Google Ads vs Facebook Ads is thought of as a kind of rivalry that has spread into the hands of technology companies such as Facebook and Google. This idea, which leaves advertisers in the middle, also forces them to make the complex decision of choosing which advertising platform to use.
Through this metric, it is possible to know the relationship between the number of users who visited the site and the number of users who actually converted and, in this way, accurately measure the result of our strategies. If you want to know other ways to optimize your conversions, you can also read: Advertising in Google executive email list Ads vs Facebook Ads. Usually, advertising in Google Ads vs Facebook Ads is thought of as a kind of rivalry that has spread into the hands of technology companies such as Facebook and Google. This idea, which leaves advertisers in the middle, also forces them to make the complex decision of choosing which advertising platform to use. as Differences Between Platforms Currently, specialists in AdWords Google sponsored links), online marketing, SEO or e-commerce are debating the hypothesis that Facebook ads, Facebook Ads, will soon surpass Google AdWords advertising.
But even though they are two different tools and platforms, there are many similarities between the two when it comes to advertising on the web. 1.- METHOD OF PAYMENT – COST PER CLICK One of the great similarities is that both platforms offer the possibility of Pay Per Click or cost per click CPC). This means that the system will only charge those clicks that users make on the ad; while the impressions, that is, the number of times the ad is shown, will not have any cost. However, we can conclude that generally the cost in Google Ads formerly Adwords) is higher than in Facebook. But getting started on Facebook is more affordable today than on AdWords.